Dimensional Lettering

Date: July 30, 2018 Author: Tammy Kim Categories: Blog

You may not notice but dimensional lettering is everywhere. Outside your favourite grocery store, inside your local hospital, outside of classrooms and lecture rooms, in the lobbies of hotel and resort chains and even at the front gates of well known amusement parks. Why is it so popular you may ask? Because it is versatile and more budget friendly than one would think!

Presidential has long specialized in flat cut metal lettering. Not only is it cost effective, but it is also high quality. Cut metal lettering is available in aluminum, brass, bronze, copper and stainless steel. These metal letters also come with peace of mind as they are backed with a lifetime guarantee.

Individually cut and finished lettering stands out, literally. They offer a creative way to advertise your company or organization. They are sleek and attractive and are often a more artistically pleasing choice over standard or traditional signs. They also have a high perceived value. But what many people don’t know is that they can also be quite cost effective. Not all dimensional or raised lettering is actually made from metal although they may appear to be.

For a more budget friendly option dimensional lettering can be made of acrylic (plastic) with an imitation metal face. By applying this faux finish to the face of the lettering and painting the edges to match it is hard to see the difference between the real metal and the faux metal lettering. Acrylic lettering can also be painted in custom colours aligning the lettering with your branding. The main limitation to this type of lettering is that it is only suitable for indoor installations.

When I was at a high end 5 star resort in Punta Cana last year I noticed that behind the check-in counter (which was an open airy building with no walls thus exposed to the temperatures of the outdoors) was this beautiful mirror polish finished brass lettering with the resort name affixed to the wall. It was very attractive and the mirror finish - although hard to keep clean - was very appropriate as it was well suited to the high polished (yet very dangerous when wet) marble floors. When I got a bit closer I noticed that they were not actual metal letters but plastic letters with the faux metal finished face.

Was it my trained eye that noticed this or was it the fact that the edges of the faux metal face were starting to curl up due to the high heat and humidity of the climate? I’ll let you decide…maybe a little bit of both! The point being that faux finished letters are better suited for indoor applications. I will admit that most people don’t look that closely at these types of things, but being in the business I tend to notice signage and am always curious to see what they are made of and how effective they are, thus sharpening our own techniques.

If you are in the market for raised/dimensional lettering I encourage you to look at our case studies to see the array of lettering we have offered our clients and reach out to one of Presidential’s team members who would be more than happy to help you with your lettering & signage needs.