If your organization has been around more than a couple decades, it’s pretty much a guarantee that you will have signs, plaques & displays in a variety of styles. Design changes with the times, and most times, organizations just move on. They’ll update logos, colours, fonts, etc. – but never go back to change what was done 20 or 50 years ago.
That’s not always a bad thing – you want to ensure that heritage and change are both reflected. But drastic shifts in style can be discordant and jarring. They can disrupt how people see your organization. Lack of change can also signal to past donors and achievers that their contributions are no longer valued – that they don’t deserve the attention required to update.
Reconciling past levels of design can often include truly generic pieces from early in an organization’s history. It can involve refurbishment and replacement. Most importantly, there should be harmonization – bringing the ages together stylistically.
There is a multitude of ways to accomplish this, from gradual stylistic shifts, through to placing old plaques, signs & displays into modern framing techniques. When implemented with care, the history of your organization – and the donors & achievers who made it possible – becomes a continuum. Like a rainbow – you see that it goes on, in the original spirit from when it began.
As we’ve said before, paying scrupulous attention to past donors offers up new philanthropic opportunities – and can greatly increase family legacy giving. So with one harmonization, you can both tidy up the past, and ensure the future.
For more on Presidential’s recognition Harmonization programs, check out this download, and our PhilanthroMining webpage.