The way you look plays a significant role in your success. Exterior signage gives a major first impression of an institution. Your name and logo in front of your office is like dressing yourself for an interview. The way you present yourself leaves an impression on everyone walking by. You can make a good first impression with tasteful, solid, clean signage. A professional appearance establishes you as someone who takes work seriously, while an unkempt look can give a donor, client, vendor or an employee the impression you are unprofessional and don't care about the image you project.
Putting more thought into your appearance is one of the easiest ways to improve your message.
It falls under the category of non-verbal communication. Most people are mentally lazy when they built an impression; If you look like you have your act together, they can’t help but assume you really do. The opposite is also true. If your front sign is crooked and dirty, people will subconsciously attribute those traits to the institute or business.
Below are 7 rules for successful exterior signage
1- Get professional assistance and advice
2- Follow municipal building codes and get permits and/or variances.
3- Use tasteful and insightful design
4- Choose quality material to resist wind, rain, cold, direct sun light.
5- Acquire engineering approvals
6- Have professional installers with safety training
7- Plan a budget for maintenance
The problem with appearance is that it translates to performance. How can you trust a dentist that has a missing letter on the head of his signage? You might come out the door missing a tooth.
That is why good, well groomed signage is essential. Potential clients, donors, vendors or employees will be intrigued or impressed.
Why not live up to your appearance's full potential? ‘’You never have a second chance to make a first impression.’’